BDO commissioned research among some of the UK’s most successful companies to understand what was driving success in business. The results offered an interesting insight into the world of innovators, founders, change drivers and owner/managers alike.

One common theme that emerged from our findings was that like highly effective people, highly effective businesses share specific traits and follow common pathways to greatness. One of the five habits of highly successful businesses we identified was having a clear road map, while staying flexible.


said they had a clear, up-to-date road map


who have a plan, stated the need to be flexible with it

“Have a vision and a plan. Don’t go at it blindly. Have a clear strategy and strong value proposition as to what you are doing.”

CEO of an award-winning recruitment agency

Download the full report

Read more about this habit and the other four habits of highly effective companies. Access the report in Spotlight, our knowledge centre.